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Performance marketing and AI,
the way I actually think about it.

Frameworks, teardowns, and field notes from the intersection of paid media and AI. Updated when I have something worth saying.

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AI in Marketing · Featured
Meta Native AI vs. Third-Party Ad Tools in 2026: Do You Still Need Madgicx, AdAmigo, or Revealbot?
July 3, 2026

Meta's native AI now returns $4.13 per $1 spent (Meta, 2026). Do you still need Madgicx, Revealbot, AdAmigo, or Motion on top? A vendor-neutral DTC buyer's guide.

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AI in Marketing
Meta “Brand Memory” AI Creative in 2026: Will It Keep Your DTC Brand On-Voice — or Flatten It?
Meta's Brand Memory (Cannes 2026) learns your brand from past ads to auto-generate creative. With 8M+ advertisers on Meta AI, will it flatten your DTC…
Jul 1, 2026
 AI in Marketing
How to Build an Automated AI Creative-Testing Workflow for Meta Ads (2026)
Only 5-8% of Meta ads win (Motion, 2026). Build a repeatable AI creative-testing workflow-cadence, volume math, kill/scale rules-to manufacture winners.
Jun 29, 2026
 AI in Marketing
Meta Just Made Its AI Pick Your Ad Type at Cannes 2026: What Live Shopping Ads + Auto-Ad-Assembly Mean for DTC Advertisers
At Cannes Lions 2026, Meta confirmed its AI now assembles the best ad format for each viewer in real time. Here's what auto-assembly and live…
Jun 24, 2026
 AI in Marketing
How to Measure Incremental Conversions in Meta Ads (2026)
Incremental conversions are the sales your ads actually caused. Retargeting's incremental ROAS runs 40-70% below platform-reported numbers (Haus, 2025). Here's how to measure them.
Jun 17, 2026
 AI in Marketing
How to Build an AI Agent for Meta Ads Reporting: A Data-Analysis Workflow That Runs Itself
Build an AI agent for Meta ads reporting that pulls, analyzes, and flags performance on a schedule. Just 13% of marketers use agentic AI (Salesforce,…
Jun 15, 2026
 AI in Marketing
Meta Business Agent Just Landed in Your Instagram DMs: What It Means for DTC Advertisers in 2026 (and How It’s Different From the Business Assistant)
Meta Business Agent launched June 3, 2026 into Instagram DMs and WhatsApp — 1M+ businesses use it. A DTC operator's guide to when to let…
Jun 10, 2026
 AI in Marketing
Meta Ads Media Buying Strategy in 2026: How to Pace, Scale, and Structure Spend Under Andromeda
Meta ads media buying in 2026 is a pacing-and-structure discipline. Run fewer campaigns, feed creative density, and scale in increments — Meta's Advantage+ automation cuts…
Jun 8, 2026
 AI in Marketing
Claude vs ChatGPT vs Perplexity for Meta Ads: Which AI Agent for Which Job (2026)
Meta's AI Connectors launched April 29, 2026 with Claude and ChatGPT support. Here's which AI agent to use for which Meta ads job — and…
Jun 3, 2026
 AI in Marketing
Meta Advantage+ Audience vs. Detailed Targeting in 2026: When to Let AI Pick
Advantage+ Audience cuts median CPA up to 14.8% (Meta, 2026), but detailed targeting isn't dead. When to let AI pick your audience and when to…
Jun 1, 2026
 AI in Marketing
Do You Still Need a Meta Ads Agency in 2026? Agency vs In-House vs AI Automation
Meta overtook Google in 2026 ad revenue ($243B vs $239B - eMarketer). Here's the agency vs in-house vs AI automation framework DTC brands actually need.
May 27, 2026
 AI in Marketing
The Future of the Meta Advertiser: 4 Skills That Survive Full Automation in 2026
Meta wants advertisers to give just a budget and an objective, and 8M now use its AI tools (PPC Land, 2026). Here are the 4…
May 22, 2026
 AI in Marketing
Meta’s AI Voiceovers, Translations, and Reels Trending Ads: A DTC Creative Calendar Play for 2026
Meta's 2026 generative AI features—AI voiceovers, translation, Reels trending ads—are a creative volume lever. With ~6% of ads driving most spend (Motion), here's the DTC…
May 20, 2026
 AI in Marketing
ChatGPT Ads Are Self-Serve Now — But Most DTC Brands Can’t Buy Them Yet. Here’s the Decision Framework for When (and If) to Test
OpenAI launched self-serve ChatGPT Ads with CPC bidding May 5, 2026. Most DTC verticals — supplements, beauty, telehealth — are blocked at launch. Here's the…
May 15, 2026
 AI in Marketing
Meta Advantage+ Shopping Campaign Structure: Account Architecture and Budget Best Practices for DTC in 2026
Meta's AI advertiser count doubled to 8M in Q1 2026 (PPC Land). Here's the DTC account architecture and budget framework I use for Advantage+ Shopping.
May 13, 2026
 AI in Marketing
Meta’s Purchase Audience Window Jumped to 730 Days: What Changes for DTC Remarketing in 2026
Meta extended Purchase audience retention 4x (180 to 730 days) with a May 18, 2026 opt-out deadline. Here's the DTC practitioner decision framework no one…
May 11, 2026
 AI in Marketing
How to Test Meta Ads Creative on a Low Budget: An AI-Powered Framework for DTC Brands Under $10K/Month
An AI-powered creative testing framework built for DTC brands spending under $10K/month on Meta. Three concepts, $50-100/day, Advantage+ Shopping, and 7-day decision windows.
May 8, 2026
 AI in Marketing
Meta Ads AI Connectors: How the One-Click Data Layer Changes Reporting and Attribution Workflows
Meta Ads AI Connectors launched April 29, 2026 (Meta for Business). Here is how the one-click data layer reshapes reporting and attribution workflows.
May 6, 2026
 AI in Marketing
Meta Value Rules for Audiences: A 2026 Practitioner’s Guide to Bidding by Audience Worth
Meta's Value Rules for Audiences let you adjust bids up to 1,000% per segment (Meta Business Help, 2026). Here's the practitioner decision framework — when…
May 4, 2026
 AI in Marketing
Should You Opt Out of Meta’s Advantage+ AI Creative Auto-Tweaks? A 2026 Practitioner Decision Framework
Motion's 2026 study of 550K Meta ads shows ~5% become winners. Here's a practitioner framework for when Advantage+ AI auto-tweaks help vs. pollute test reads.
May 1, 2026
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