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Performance marketing and AI,
the way I actually think about it.

Frameworks, teardowns, and field notes from the intersection of paid media and AI. Updated when I have something worth saying.

Performance analytics dashboard on a laptop screen illustrating data-driven Meta Advantage+ Shopping Campaign decisions for DTC brands.
AI in Marketing · Featured
Meta Advantage+ Shopping Campaign Structure: Account Architecture and Budget Best Practices for DTC in 2026
May 13, 2026

Meta's AI advertiser count doubled to 8M in Q1 2026 (PPC Land). Here's the DTC account architecture and budget framework I use for Advantage+ Shopping.

Read the breakdown →
AI in Marketing
Meta’s Purchase Audience Window Jumped to 730 Days: What Changes for DTC Remarketing in 2026
Meta extended Purchase audience retention 4x (180 to 730 days) with a May 18, 2026 opt-out deadline. Here's the DTC practitioner decision framework no one…
May 11, 2026
 AI in Marketing
How to Test Meta Ads Creative on a Low Budget: An AI-Powered Framework for DTC Brands Under $10K/Month
An AI-powered creative testing framework built for DTC brands spending under $10K/month on Meta. Three concepts, $50-100/day, Advantage+ Shopping, and 7-day decision windows.
May 8, 2026
 AI in Marketing
Meta Ads AI Connectors: How the One-Click Data Layer Changes Reporting and Attribution Workflows
Meta Ads AI Connectors launched April 29, 2026 (Meta for Business). Here is how the one-click data layer reshapes reporting and attribution workflows.
May 6, 2026
 AI in Marketing
Meta Value Rules for Audiences: A 2026 Practitioner’s Guide to Bidding by Audience Worth
Meta's Value Rules for Audiences let you adjust bids up to 1,000% per segment (Meta Business Help, 2026). Here's the practitioner decision framework — when…
May 4, 2026
 AI in Marketing
Should You Opt Out of Meta’s Advantage+ AI Creative Auto-Tweaks? A 2026 Practitioner Decision Framework
Motion's 2026 study of 550K Meta ads shows ~5% become winners. Here's a practitioner framework for when Advantage+ AI auto-tweaks help vs. pollute test reads.
May 1, 2026
 AI in Marketing
Meta’s AI Business Assistant Just Rolled Out to Every Advertiser — Here’s What It Actually Does (and What It Can’t)
Meta's AI Business Assistant just opened to all advertisers. Beta data shows 12% lower cost-per-result. When to trust its recs and when to override the…
Apr 29, 2026
 AI in Marketing
How to Use Manus AI in Meta Ads Manager: A Practitioner’s 2026 Setup Guide (And What the China Block Changes)
Step-by-step setup for Manus AI inside Meta Ads Manager. Plus what China's Apr 27 block of Meta's $2B Manus deal (Bloomberg) means for your workflow.
Apr 27, 2026
 AI in Marketing
The Meta AI Agent Stack in 2026: Mapping REA, Advantage+, and Andromeda
Meta's REA agent doubled ad-model accuracy (Meta Engineering, 2026). Here's the 2026 playbook for REA, Advantage+, and Andromeda — with the decision tree.
Apr 24, 2026
 AI in Marketing
How Meta’s Andromeda Algorithm Reads Creative: A 2026 Decoder
Meta's Andromeda delivered +8% ads quality on targeted segments (Meta Engineering, 2024). Here's how it reads creative — and what AI-native buyers change.
Apr 22, 2026
 AI in Marketing
Broad Targeting + Advantage+ Audience: Advanced Meta Ads Strategies for 2026
Meta made Advantage+ Audience the default in 2026 and roughly 5% of ads drive the majority of spend (Motion, 550K ads). Here's how to restructure…
Apr 20, 2026
 AI in Marketing
Meta Advantage+ Shopping for Supplement Brands: A Practitioner’s Playbook
Meta Advantage+ Shopping delivers $4.52 ROAS and 17% lower CPA for supplement brands (Meta, 2025). Here's the practitioner playbook for the 2025 compliance rewrite.
Apr 17, 2026
 AI in Marketing
AI-Generated vs. Human Creative on Meta: Real Performance Data From DTC Accounts
AI-generated Meta ads achieve 12% higher CTR but convert 8% worse above $100 AOV. Real data from 550K+ ads reveals when AI creative wins, when…
Apr 10, 2026
 AI in Marketing
Psychology + AI Creative Generation: Using Behavioral Science at Scale in Meta Ads
Only 5% of Meta ads become true winners. Psychology-informed AI creative generation encodes behavioral science — loss aversion, anchoring, social proof — into automated workflows,…
Apr 8, 2026
 AI in Marketing
Meta Advantage+ Shopping vs Manual Campaigns: When AI Targeting Beats Human Setup
Advantage+ Shopping delivers 22% higher ROAS than manual campaigns (Meta, 2025) — but it's not always the right call. Here's a practitioner's decision framework.
Apr 7, 2026
 AI in Marketing
How Does Meta’s Andromeda Algorithm Work — And What Should You Change?
Meta's Andromeda engine increased ad retrieval complexity by 10,000x and improved ad quality by 8% (Engineering at Meta, 2024). Here's what it means for your…
Apr 3, 2026
 AI in Marketing
AI Creative Analysis Systems: Building Your Own Meta Ads Creative Intelligence
Only 5% of Meta ads become winners. Learn how to build an AI creative analysis system that tags visual elements, correlates them with performance data,…
Apr 1, 2026
 AI in Marketing
AI Lookalike Audiences Are Dead: What Meta’s ML Targeting Actually Does Now
Meta's Andromeda engine replaced lookalike audiences with ML targeting that cuts CPA by up to 14.8% (Meta, 2025). Here's what changed and what to do…
Mar 30, 2026
 AI in Marketing
AI-Powered Meta Ads Reporting: How to Build Dashboards That Actually Drive Decisions
66% of marketing dashboards show success that doesn't translate to revenue (DemandScience, 2025). Here's how to build AI-powered Meta ads dashboards that surface the metrics…
Mar 27, 2026
 AI in Marketing
Building a Meta Ads Measurement Framework Beyond Last-Click Attribution
Last-click attribution is costing DTC brands real money. Here's a three-layer measurement framework — MMM, incrementality testing, and MTA — that tells you what Meta…
Mar 26, 2026
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