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Performance marketing and AI,
the way I actually think about it.

Frameworks, teardowns, and field notes from the intersection of paid media and AI. Updated when I have something worth saying.

AI in Marketing · Featured
AEO and GEO for DTC Brands: How to Get Cited by ChatGPT and Perplexity
March 23, 2026

With 58% of shoppers using AI for product research (eCommerce News EU, 2025), DTC brands need AEO and GEO to get cited by ChatGPT, Perplexity, and AI Overviews.

Read the breakdown →
AI in Marketing
Meta Ads Budget Allocation with AI: How to Let Data Drive Your Spend in 2026
Two-thirds of marketers now prioritize AI for ad buying (IAB, 2026). Here is how to use AI-driven budget allocation in Meta ads to cut waste…
Mar 20, 2026
 Meta Ads Strategy
Meta Advantage+ Shopping Campaigns: The Complete Setup and Scaling Guide for 2026
Meta Advantage+ shopping campaigns are the most powerful ecommerce campaign type on Facebook and Instagram. Learn how to set them up, avoid common mistakes, and…
Mar 16, 2026
 AI in Marketing
AI Meta Ads Analytics: How to Use AI to Analyze and Optimize Your Campaign Data in 2026
You are running Meta ads. You are collecting data. But are you actually understanding that data? Most advertisers spend hours every week staring at Meta…
Mar 13, 2026
 Meta Ads Strategy
Meta Advantage+ Audience Targeting: How It Works and How to Use It in 2026
If you’ve been running Meta ads for more than a year, you probably remember the days of carefully building lookalike audiences, stacking interest layers, and…
Mar 11, 2026
 Marketing Automation
AI Agents in Meta Ads Manager: How to Automate Your Campaign Management in 2026
Meta just quietly changed the game. With AI agents now showing up inside Ads Manager — including the recent Manus AI integration — the way…
Mar 9, 2026
 AI in Marketing
How to Use AI for Creative Testing in Meta Ads (A Step-by-Step System)
Most advertisers running Meta ads still test creative the old way: come up with a few ideas, design them, launch, wait a week, pick a…
Mar 8, 2026
 Performance Marketing
How to Use AI for Meta Ads: A Performance Marketer’s Playbook for 2026
AI isn't replacing media buyers — it's making the good ones dangerous. Here's the practical, no-fluff guide to using AI for Meta ads, from creative…
Mar 5, 2026
 Uncategorized
Building Your Personal Brand Website: A Guide for Marketers
Understanding the Importance of a Personal Brand Website In today’s digital landscape, creating a personal brand website is essential for professionals, especially in performance marketing…
Mar 5, 2026
 Uncategorized
Building Your Personal Brand: Strategies for Performance Marketers
Understanding the Importance of a Personal Brand In the competitive world of marketing, establishing a personal brand can be your key differentiator. For professionals like…
Mar 5, 2026
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